Positive online reviews have many advantages for businesses including improving rankings on search engine results pages (SERPs), greater customer engagement, and more conversions. Improving your company’s online reviews is crucial to reaching even more customers and ensuring that customers choose your business over your competitors.
Improving your company’s online reviews does not have to be difficult. Simply follow these easy steps and you will be well on your way to a better digital reputation.
Ask for Reviews
Asking customers for reviews is a great way to find out how they feel about your business and improve on areas that they point out. There are several ways to ask for reviews, including asking customers to fill out surveys, sending email blasts, calling your customers to ask for reviews, and automating your customer feedback systems so that customers receive prompts to review your business regularly.
Offer discounts, freebies, coupons, and others to encourage customers to leave reviews. Incentives can have the effect of driving traffic to your site and also ensure that you get the reviews you need to grow your business. Avoid offering too many incentives at once as doing so can lead to receiving too many reviews at once, which can look suspicious to people visiting your site.
Leverage Social Media
Use your social media accounts to reach more customers and encourage them to give positive reviews about your business. You can do start by enabling reviews on Facebook, verifying your business on Google, resolving customer issues raised through social media on time, and responding to both positive and negative reviews on your company profile pages.
Send Follow Up Emails
If your customers have provided an email address, send them to follow up emails requesting a review soon after they make a purchase. This kind of email is especially effective because customers are more likely to give positive reviews if they have recently purchased a product or service from your company.
Customer reviews are a great way to grow your business and improve service delivery to your clients. Whether they are positive or negative, reviews can help you gauge how your customers feel about your business and take steps to improve your business so customers can keep coming back. There are many strategies you can use to improve online reviews and with a little research, you should be able to find the ones that work best for you.